Talktalk To Fight Sky & Virgin Media With Free Canvas Box

Max Alexander, Senior director for TV at TalkTalk, told an attentive audience at the annual Future of Broadcasting event that the country's largest consumer internet service provider, may provide with free Canvas set top boxes on some of its broadband packages.

The Inquirer reports that Canvas, which is likely to be renamed Youview (so close to Youtube), is expected to go live in early 2011. Various domain name combinations for websites and related services have already been purchased but are set to expire next year.

Unfortunately, Canvas might turn itself into a significant obstacle to smooth resource management if it becomes popular. Growing demand for the service coupled with the increasing success of high definition content means that the likeliness of streams to break is much higher.

Still, we'd be interested to find out whether Talktalk will be hard selling the service to extra additional revenue per user. The company already does broadband & landline and adding television would make it a triple play player.

Unlike competition like Virgin Media and BSkyB, Talktalk only offers one package (rather than three or four) but its broadband data quota is limited to 40GB per month.

Its current best deal costs a mere £18.48 per month all inclusive and it is therefore possible that Talktalk will add another £10 on top of that to build a bundle that will be competitive with the rest of the market.