Google offers $700m for flight data company

Buying up the web, pixel by pixel

Google said it wants to spend $700 million in cash flight information software company, ITA Software, and has persuaded the board of said company to take the money and run.

"ITA's very talented team has created an impressive product to organise flight information," said Eric Schmidt, Googler-in-chief. "Their technology opens exciting possibilities for us to create new ways for users to more easily find flight information online, and we're looking forward to welcoming them to Google."

The deal will allow the search engine superpower to pursue the creation of new flight search tools that will enable it make advertising wonga out of users trying to to find better flight information more easily on the Internet.

Regulators will have a good sniff over the deal before allowing it to go ahead, however.

They know as well as we do that Google is to the web what The Borg Collective is to earthlings.