The BBC has apologised for referring to users of the world’s leading social networking website Facebook as "Saddos", technology website Digital Spy has reported.
The error, first reported by The Media Blog two days ago, had provoked fury among Facebook users across the world when BBC developers accidentally uploaded an unfinished 2012 Olympics microsite prompting users to follow the BBC on Twitter or become a "Facebook saddo".
The text read: “You can also become a saddo on Facebook.”
The BBC faced severe backlash from members of the public on the internet.
“The site is still being built, but needless to say some of the placeholder text that was up there at the weekend was inappropriate and we apologise for that," said Ben Gallop, the BBC’s head of sport interactive.
BBC was criticised for insulting the audience the corporation was trying to appeal to by including social media platforms like Facebook and Twitter on its site.