The European Union (EU) has said it is looking into complaints made against search giant Google "very carefully", the Telegraph reports.
Google faces anumber of allegations that it has breached European Competition law. The accusations have been made by three organisations - Foundem, a UK-based search website; Ciao, a Microsoft-owned online shopping site; and ejustice.fr, a France-based website offering legal services.
Joaquín Almunia, the EU's competition commissioner, said while giving a speech in London that he is looking seriously into the allegations against Google as he knows how important a place web search holds in the online market.
“The work is at an early stage, but given the importance of search to a competitive online marketplace, I am looking at the allegations very carefully,” he said.
"If companies do establish themselves in a strong position in a market, there may be risks that they will use this position to foreclose other markets.”
Google has stated that the company is confident that it has not breached competition law.
In a statement, the company said: “We’re working with the commissioner and his team to answer their questions, including how Google’s search ranking works to produce the most relevant and useful search results for users.”
Google also stated that the search results rankings are based on algorithms, and that it does not control where sites list in the search results.