Google Facing Increased Competition from Yahoo and Bing

According to recent data on search engine market share released by web analytics firm comScore, both Yahoo search and Microsoft's Bing search engine have seen a rise in their market share at the expense of market leader Google.

The data released by comScore pegs Google's June search engine market share at 62.6 per cent, down from the 63.7 per cent reported in May. Yahoo, buoyed up by its recent deal with Bing, took 18.9 per cent of searches in June, up from the 18.3 per cent reported in May.

Aided by its attractive user interface and automated search techniques, Microsoft's Bing search engine ended up with a market share of 12.7 percent.

Experts are quick to point out that the results also include automated search results which don't ask users to type in a search query.

The Associated Press notes that if automated search results are excluded, Google's June market share is 66.2 per cent, which Yahoo and Bing on 16.7 per cent and 11 per cent, respectively

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