Coca-Cola Pulls Facebook Campaign After Porn Complaints

Coca-Cola has pulled a promotion on Facebook for the soft drink Dr. Pepper, after one mother discovered the company had posted a pornographic reference on her daughter's profile page, the Guardian has reported.

The soft drink maker had been running a promotional campaign on the social network in which participants voluntarily allow Coca-Cola to change their profile status.

More than 160,000 Facebook users took part in the campaign, receiving updates such as “Lost my special blankie. How will I go sleepies?” and “What’s wrong with peeing in the shower?”.

Mrs Rickman, a user of UK parenting website Mumsnet highlighted the incident on a Mumsnet’s discussion page after discovering her 14-year-old daughter's profile status had been changed to include a reference to an explicit film.

The mother complained that when she searched her daughter's browsing history, she saw that the teenager had tried to find out what the sexual reference meant.

Coca-Cola has ordered an enquiry into the campaign.