UltraViolet outfit punts DRM in the cloud idea

A consortium of tech and media companies going under the name of the Digital Entertainment Content Ecosystem has come up with a proposal to create a one-stop-shop for digital media.

The UltraViolet brand will be applied to hardware and media disks like DVDs and BluRay and will allow purchasers to unlock content on any platform if the consortium gets its way.

What all of this means is that, if you go out and buy a DVD of Finding Nemo, you'll be able to watch the film on your home theatre system, or on your PC, or on your smartphone, all for one price.

"Since all UltraViolet offerings will work together, consumers will be able to select which products and devices they prefer from a spectrum of familiar companies – ranging from major studios to consumer electronics companies to cable, web and other service providers," said a spokesman for the organisation.

Registered users will have free account which will theoretically allow them free access to all of their media, regardless of where it was purchased. Which is all well and good if you have a robust Internet connection as digital rights management will be carried out on the company's servers.

The consortium contains an impressive, but by no means comprehensive list of 60 media big hitters which we reproduce here for your edification.

Adobe, Alcatel-Lucent, Ascent Media Group, Best Buy, Blueprint Digital, BT, CableLabs, Catch Media, Cineplex Entertainment, Cisco, Comcast, Cox Communications, CSG Systems’ Content Direct, Deluxe Digital, DivX, Dolby Laboratories, DTS, ExtendMedia, Fox Entertainment Group, HP, Huawei, IBM, Intel, Irdeto, LG Electronics, Liberty Global, Lionsgate, LOVEFiLM, Marvell Semiconductor, Inc., Microsoft, MOD Systems, Motorola, Movie Labs, Nagravision, NBC Universal, NDS, Netflix, Neustar, Nokia, Panasonic, Paramount Pictures, Philips, Red Bee Media, RIAA, Rovi, Roxio CinemaNow, Samsung Electronics, Secure Path, Sony, SwitchNAP, Tesco, Thomson, Toshiba, Verimatrix, VeriSign, Warner Bros. Entertainment, Widevine Technologies Inc. and Zoran.

As you can probably tell from the list, it's all a bit American at the moment but these things tend to go global if they work Stateside.

Now, if they can do the same thing for books we'll all be happy.