Google In Talks To Build Facebook Rival

Google is in talks with several online game developers to create a social networking platform that will rival Facebook.

Citing sources familiar with the matter, the Wall Street Journal reported that the company is in talks with prominent games developers to offer games on its upcoming social networking platform. Developers with which the company is allegedly in talks include PlayFish, Electronic Arts and Zynga.

According to the Wall Street Journal report, the games will be a part of a larger online community currently in development.

Earlier rumours have suggested that a possible Google social network, Google Me, is now being developed by the search giant.

According to the Wall Street Journal, Google CEO Eric Schmidt has not confirmed reports of the rumoured site, but has stated that if there were to be a Google social network, it would not resemble Facebook.

"The world doesn't need a copy of the same thing," the CEO has stated.

Google has had a mixed record in the social networking market, from the disastrous launch of Google Buzz to its acquisition of Orkut, the number one social network in countries including India and Brazil.