Amazon Readies £109 Kindle Reader

E-tailer Amazon has launched a customised version of the Kindle reader for the UK market as it steps up its game to face the combined challenge of cheaper ebook readers and the Apple iPad.

The ebook reader, which was launched nearly three years ago, will cost £149 and come with free wireless connectivity courtesy of Vodafone. A Wi-fi only version will also be available from £109.

Both models are smaller and thus lighter than the original version of the Kindle, a step that may well mean that Amazon will be able to reduce associated production costs, improve reliability and delivery.

The new Kindle will also feature better contrasts and page turning speed plus will have twice the battery life of its predecessor (nearly a month) and twice the storage capacity (3500 books in all).

Amazon has also announced the addition of more than 200,000 books to its online Kindle store in the UK, bringing the tally to more than 400,000 e-books in total, of which a significant portion will costs less than their physical counterparts.

The new Kindle will debut on the 27th of August and will have to live up to the expectations of the previous generations which were the biggest selling items on Amazon for two years.