Google-owned video sharing platform YouTube has increased the maximum video length from the current 10 minutes to 15 minutes.
Writing on the YouTube blog, the company said that the extension of the length of videos has been made possible by a number of technological efforts undertaken by the company, as well as the success of its Content ID system and copyright tools for partners.
Joshua Siegel, Product Manager, Upload and Video Management, YouTube, wrote: “We will continue our strong commitment to provide advanced technology and tools to protect the rights of small and large copyright owners worldwide. We’ll also do everything we can to release incremental improvements like this one that benefit our video creators.”
To promote the increased upload limit, YouTube has launched the "15 minutes of fame" campaign, in which users will be allowed to upload a 15 minute long video, about any subject, onto the platform, with winning entries featuring on the website's home page.
Siegel also said that users who wish to upload a video that was previously rejected for being too long, will have to first remove the video from the "my videos" page and upload it again.