Research in Motion (RIM) is expected to unveil the new BlackBerry 9800 at a press event today.
The smartphone is designed to compete with Apple's iPhone and an army of Google Android-based devices.
With the release of the new BlackBerry 9800, critics believe the company has shown it has what it takes to withstand continuous attacks on its market share, and will continue to strengthen its position.
RIM is not only looking to justify its dominance in the US smartphone market, but is planning to steal market share away from Apple's iPhone.
The company recently reported a mammoth 41 per cent increase in its BlackBerry shipments since last year.
The new BlackBerry 9800 will be the company's first touchscreen smartphone running on the new BlackBerry 6 OS.
The company is also rumoured to be planning to compete with Apple's iPad on the rumoured release of a "BlackPad" tablet PC, also expected to run the BlackBerry 6 operating system.
RIM, the current leader in the US mobile phone market and the second largest smartphone maker in the world, is looking to benefit from the predicted rise of 27 per cent in global smartphone sales by 2013.