Will all 3D Blu-ray discs work on my 3D TV?

Yes. 3D Blu-ray discs are encoded using a standard called 'Multiview Video Compression', which Panasonic helped to invent. The standard has been agreed by all major makers of Blu-ray players, and the studios that publish the discs.

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So you can rest assured that all 3D Blu-ray discs are guaranteed to work on any 3D Blu-ray player.

When you buy a Panasonic 3D Blu-ray player and 3D TV, you can choose from all the 3D content that's currently available.

Because 3D is a relatively new technology for cinemas, a limited range of titles has been released so far. But the list is growing all the time. In time, 3D Blu-ray discs will become also become available from movie rental services.

3D blockbusters Coraline 3D and Ice Age 3 are available exclusively with Panasonic 3D Blu-ray disc players. Other titles, including Toy Story 3D, are also due to be released this year – and a whole host of classics are currently being remixed for viewing on 3D systems. Box office hit Avatar is expected on 3D Blu-ray in 2011.

James Cameron, the director of Avatar, also plans to use new technology to convert his earlier Oscar winner Titanic into the 3D format.