Google Banks On Social Gaming To Compete With Facebook

Google is looking to social gaming in an attempt to compete with Facebook in the social networking market.

The company has been in talks with a number of entertainment and online social gaming companies, including Playdom and Zynga, creator of Facebook favourite Farmville, to develop games for its upcoming social networking platform.

Thanks, in part, to the popularity of Facebook, social gaming has become the most widespread online activities, with an increasing number of game developers and media companies offering users a chance to play online games.

For game developers, Facebook has provided a platform for launching social games and attracting users to their own web portals, while media firms are using social gaming as a marketing tool and to generate interest.

But with recent changes to the way developers do business with Facebook, Google may become a more attractive option, financial news site Money Control reports.

Net Jacobsson, a former Facebook executive and head of social game firm called PlayHopper said: "You see them everywhere, at all the conferences that are out there. We know they are searching for people to lead their games unit."

"All developers are anticipating Google getting into social gaming. But we are all kind of wary of will it actually work, because gaming has nothing to do with Google's core business, which is search."