Vodafone Android Update : One More Reason To Go Unbranded

Vodafone shot itself in the foot by updating HTC Desire handsets of its customers with its own proprietary Vodafone applications including some rather unwanted bookmarks that sent a few Vodafone customers cursing around.

Given that some of these bookmarks point to adult websites and that a significant portion of Vodafone's user base are corporate/business, it did not go well with some of them according to comments on Vodafone's member forum.

It's not merely the fact that the HTC Desire users did not get what they were expecting (Android OS 2.2), it might have more to do with the fact that Vodafone saw it fit to push a modified version of Android 2.1 with loads of Vodafone branding and sponsors on there.

It is as if Microsoft started to push Service Packs containing loads of trialware, links to dating websites and software in foreign languages to its Windows OS users. Unsurprisingly, there has been a barrage of complaints against the way Vodafone actually executed the whole process.

Brian who owns two HTC Vodafone handsets says that this was "an astonishingly inept approach, almost as if whoever decided what this update would contain was not aware of how the Android ecosystem works!"

Still, it comes as a surprise that Vodafone wants to push Android as a 360 medium as it cancelled the Samsung H1, M1 and H2 Vodafone-360 devices last week. Back then they aregued that it was always clear that the Vodafone 360 was a suite of services not just bespoke devices.