The Automobile Association (AA) has warned that pedestrians listening to music on their iPods could be at risk of causing road accidents.
The AA's insurance service warned drivers to keep an eye out for 'zombie' iPod users or 'podestrians',
"'iPod oblivion' - a trance-like or Zombie state entered by some people using MP3 players, phones and electronic organisers on the move - can be lethal for pedestrians, cyclists and car drivers," the company said
"AA patrols have noted a marked increase in the number of 'Ipod zombie pedestrians' and joggers oblivious to traffic around them as they cross busy roads," it said.
"It is thought that pedestrians' lack of attention may be a factor in some of the 500 pedestrian deaths or 26,887 pedestrian casualties last year."
Podestrians apparently listen to their iPods or access their e-mail whilst crossing or walking on busy roads with no regard for motorists.
The company believes that pedestrian inattention could be the cause behind 17 collisions every day, a figure that has risen by five per cent from last year.
AA President Edmund King said: “We can't stop the march of technology but we need to halt the 'iPod pedestrian, cycle and driver zombies'. Whether on two feet, two wheels or four, too many people are suffering from so-called 'iPod oblivion.”