Google Agonises On Privacy As Advertising Rivals Emerge
News Security
Google is agonising over what to do with the hordes of user data it has amassed over the years as rivals threaten to overtake it in terms of advertising revenue.According to a leaked seven page internal Google document procured by the Wall Street Journal, the company has been developing a number of strategies which involve sharing user data with advertisers to maximise advertising revenue, whilst staying within the its privacy limits.The Wall Street Journal reports that...
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News Business & Government
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In-Depth Mobile & Telco
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ICO criticises Google over privacy efforts
News Security
The Information Commissioner's Office (ICO) has criticised Google for failing to do more to protect the privacy of Internet users, in whose data the advertising firm sees an income stream. In a report today the ICO said Google...
Google Releases Privacy Tools for Google Analytics
News Hardware
Google has added two new tools to its Google Analytics services in an effort to prove it cares about user privacy. Google Analytics gives advertisers and marketeers information about specific web sites based on the browsing...
Google To Introduce Opt Out Browser Plug In For Analytics
News Hardware
Apparently adhering to its popular “be no evil” motto, the search behemoth Google is working on a plug-in for its signature web analytics service that will enable users to opt out of being tracked by the service, it...
Google Makes Interest-Based Advertising A Reality
News Security
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10 Challenges that Google's Android Platform Faces In the Next 12 Months
News Mobile & Telco
HTC/T-Mobile/Google's G1 smartphone is finally out and reviews are rapidly cropping around but already, there are a number of flaws, some small, others worryingly massive, in Google's strategy that have been made even more...
Google faces probe over Yahoo! advertising deal
News Security
The deal only applies to the US and Canada at the moment and US authorities have said they will investigate it, but it is likely that European authorities would also examine the deal if it were extended to the EU.The agreement...
Google backs US-wide privacy laws
News Security
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Facebook battles Google over access to user data
News Security
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Microsoft proposes new ad privacy structure
News Security
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Google gets green light from EU to buy ad firm DoubleClick
News Security
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Google wins Commission approval, closes DoubleClick deal
News Hardware
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Privacy watchdog investigates Phorm
News Security
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Google Health is coming amidst privacy concern
News Web
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