China Mobile And Xinhua To Launch Search Engine

China's state-run Xinhua new agency is to develop its own mobile internet search engine.

China Mobile Communications Corporation and Xinhua have entered into an agreement to develop a new web search engine company, the Wall Street Journal reported on Thursday.

“The venture is a part of broader efforts to safeguard its information security and push forward the robust, healthy and orderly development of China's new media industry," said Zhou Xisheng, vice president of Xinhua.

Xinhua released a two-sentence statement on Thursday, announcing that the two companies will be collaborating to start a a search and international media company.

China’s search market is dominated by its internal search engine Baidu, with 70 per cent of total market share. Google is the second most used search engine in China, with 24.2 per cent of the total market share.

The mobile search market is more competitive.

Baidu holds 34.3 per cent of the total market share, with Chinese firm Easou.com behind with 16.9 per cent. Google is the third largest, holding 12.3 per cent of the total market share.