IBM to spend $480 million on Unica
News Hardware
IBM said it inked a deal to buy Unica Corp. for about $480 million. Big Blue reckons Unica will expand its ability to help organisations "analyse and predict customer preferences and develop more targeted marketing campaigns." Craig Hayman, general manager, IBM Industry Solutions called Unica, "a clear choice for IBM, based on its power to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to...
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News Software
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