According to recent data released by IMRG Capgemini e-Retail Sales Index, Brits spent around £5 billion shopping online during July, the highest amount for any given month in three years.
IMRG reported online sales were up 18 per cent from last year, and that excessive rainfall encouraged users to stay in-doors and shop online. The report showed that the average Brit spent at least £81 on shopping online.
The internet retail outfit said that online sale of travel packages increased by 18 per cent when compared with July last year.
Alcohol sales were down by 9 per cent when compared to the last month, but still registered a 22 per cent year-on-year increase.
Speaking to BBC News, Chris Webster, the head of online retail consulting at Capgemini, said in a statement: “Although online retail sales survived the recession more convincingly than High Street sales, the last two years or so have no doubt been shaky at times.”