Google has acquired visual search and online shopping platform Like.com.
In a bid to expand its product search features, Google has bought Like for around $100 million, Tech Crunch sources suggest.
In a statement posted on its home page, Like announced that the company has been acquired by Google and that it, along with its investors, are excited about the deal.
Munjal Shah, the CEO and co-founder of Like.com, wrote: "We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more. We didn’t stop there, and we don’t have plans to stop now. We see joining Google as a way to supercharge our vision and supercharge our passion.”
Like's visual search technology will allow Google to improvement its product search feature to boost online shopping on its platform.
The company may also use Like's unique visual search technology to expand on its Image search functions.