Apple iTV Will "Change Everything" Claims Digg founder

Digg founder and a prominent TechTV figure, Kevin Rose, has said Apple will be bringing its all new iTV set-top box, running the advanced iOS-operating system, sometime in September for $99.

The highly rumoured iTV set-top box is a renamed version of the company’s Apple TV.

Tech news site TG Daily reports that, in his blog posting, Rose pointed out reasons why the re-branded iOS-based set-top box will be a big game changer.

The upcoming revamped hardware, Rose noted, would enable users to access App Store and download their favourite applications from there, just as they do with their iPhones and iPads.

He said that it would also allow users to perform MobileMe pictures, as well as allow for video sharing from their iTV platform. In addition to that, with Apple iAd, content producers would be able to better monetise their products.

“This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill”, Rose said.

The internet entrepreneur went on to claim that the rumoured iTV would turn Apple’s iPad into a remote control, which would be used for a range of functions on the platform, including editing videos and controlling videos.