O2 has launched a new eco-rating scheme for mobiles sold in the UK.
The scheme determines the overall ecological impact of the phone over its lifespan, factoring in the materials needed to make it, its energy efficiency and recycling ease, the Press Association reports.
According to O2, there are around four billion mobile handsets in use all over the world, totalling to a combined the carbon footprint of over 100 million tonnes.
The network carrier also said that the scheme compliments the fact that 44 per cent of all consumers considered environmental factors before purchasing a mobile device.
Speaking to the Telegraph, Ronan Dunne, chief executive of O2 in the UK, said in a statement: “We know that sustainability is important for many of our customers and for the first time they will have the whole picture from which to make a full and balanced purchasing decision.”
"Consumers are becoming increasingly aware of the social and environmental impact of the technology they buy and we believe this kind of product transparency will help empower them to make greener choices."