Japanese consumer electronics giant Toshiba is set to release a TV set that will allow users to experience 3D content without the need for expensive and often cumbersome stereoscopic glasses.
Sources close to the company told Japanese news website Yomiuri that the launch of such a TV set is likely to happen before the end of 2010, in times for Christmas.
Three models are planned including a smallish 21-inch model that will sell for "hundreds of thousands of yen" according to the newspaper.
Toshiba managed to get rid of the 3D glasses by integrating an imaging system that emits "rays of light at different angles", a solution that allows viewers' brains to recreated 3D images without special glasses.
Apart from the fact that you won't need 3D glasses, another advantage of the system is that it won't strain the users' eyes and users may move around freely.
More importantly though, existing 3D content including digital images will be playable on the 3D panels and it is highly likely that Toshiba will be releasing 3D monitors and 3D laptops based on the technology.
There are a few questions that remain unanswered though; why is Toshiba seemingly limiting the screen size? will the technology be able to track a number of users? will it work well in the dark?
Nintendo already has a 3D, glasses free gaming console, the 3DS scheduled to be launched towards the end of the year. However, the console's screen is only a few inches big.