Cisco Buys CMS Provider ExtendMedia

Cisco has announced the acquisition of Content Management Systems (CMS) service provider ExtendMedia for an undisclosed sum.

ExtendMedia offers technology will allows service providers to deliver video content on a pay media and ad-supported business model.

The move will allow Cisco to develop next generation multi-screen IP video offerings using technology developed by ExtendMedia.

Enrique Rodriguez, senior vice president and general manager at Cisco's Service Provider Video Technology Group, said in a press release: “As the video market transitions and consumers expect multi-screen engagement, service providers are enhancing their infrastructure to manage and deliver video to any device while providing a rich user experience.”

Cisco also said that ExtendMedia's CMS software will be integrated with current Cisco IP video offerings to form the core architecture of Cisco's next generation video services line.

The company predicts that the acquisition will be completed in the first half of 2011.