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Malaysian Company Sues Apple Over Geotargeted Adverts

Malaysian Company Sues Apple Over Geotargeted Adverts

News Hardware

Apple has been sued by a Malaysian firm called StreetSpace which claims ownership of a patent related to location based advertising. The lawsuit involves Apple's iAd mobile advertising service, which uses GPS data to deliver location based advertisement on users' device. StreetSpace has also sued other wireless advertising services providers including Apple owned Quattro Wireless, Google, AdMob, Nokia, Navteq, Millenial Media and Jumptap. The Malaysian firm is...



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Apple Pushing Secretive Advertising Solution

Apple Pushing Secretive Advertising Solution

News Hardware

Apple is pushing the new ViP advertising scheme from its subsidiary Quattro Wireless in an effort to boost the competitiveness of its iAds mobile ads service on iPhone and iPad. ViP, or 'Verification of iTunes Purchase', is being...

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