UK advertising watchdog extends online remit
News Web
The Advertising Standards Agency is to extend its powers relating to online advertising. At the moment, the UK watchdog can only look at paid-for ads such as banners and pop-ups. But from 1 March 2011, its remit will be extended to include irresponsible and misleading advertising, and the protection of children, in all online marketing - including 'viral' marketing messages placed on social networks such as Facebook or Twitter. The Committee of Advertising Practice,...
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