Sony Set To Launch iTunes Rival

Sony is ready to unveil a new music and video service to compete against Apple’s globally successful iTunes, later today.

The Japanese entertainment giant will apparently launch the web-based music and video service at the IFA technology exhibition to be held in Berlin, Germany between September 3rd and 8th.

The announcement is expected to be made shortly before Apple’s chief Steve Jobs will address the musical event for the press fraternity in San Francisco, California where he's expected to announced a host of media-centric services and products.

“Sony would use its PlayStation games consoles for a new service that users will be able to use across a range of Internet-connected devices including Walkman music players, Vaio computers, Bravia TVs, Blu-ray players and Sony Ericsson mobile phones.” wrote the Financial Times.

Sony’s anticipated music service will be made available on subscriptions on the PSP and PS3 next year, replacing its non-functional music service, Connect. The company also has plans of expanding the music service to other web enabled devices in the future.