Samsung Showcases Bada-based Wave 723 Handset

Samsung has launched its new smartphone based on company’s Bada operating system, its second after the previously launched Wave device and complete with its own TouchWiz 3.0 interface.

Samsung has released a low-end alternative for Wave, known as Wave 723, a new addition to its line up of Wave devices which are powered by Samsung's proprietary Bada OS.

The phone sports a 3.3 inch TFT-LCD touch-enabled display screen with a 240x400 pixels resolution, less than a sixth of that of the iPhone 4, a 5-megapixel camera with a LED flash, built-in Accelerometer, Wi-Fi, Bluetooth and a slot for MircoSD memory card.

“The launch of this device clearly underlines our commitment to smartphone products on different platforms and forms part of our strategy to deliver a wide range of handsets designed to suit a multitude of users" stated Simon Stanford, chief of Samsung Mobile in the UK..

The phone is expected to be out by the end of September, however pricing has not been revealed yet. Samsung is the only company with four different mobile operating systems on the market.