UK cable TV services provider BSkyB has announced Living HD as the 50th High Definition channel offerings. Living HD follows Good Food HD along with Eden HD, ITV 2 HD, ITV 3 HD and ITV 4 HD, to complete BSkyB's promise of offering 50 HD channels by Christmas.
In a statement, Sophie Turner Laing, Sky’s MD of Entertainment, said that “In maintaining our leadership, we look forward to offering our customers even more choice of HD as well as new innovations such as Sky 3D and Anytime+.”
The company also announced that it now had more than three million subscribers for its HD channels, who account for around 30 per cent of BSkyB's 9.86 million subscribers. BSkyB customers need to pay an additional £10 every month, for enjoying HD channels.
Turner said that “Sky recognised the potential of HD early and we are delighted it has grown into something which our customers utterly love and now demand as standard.”
Sky however will face some serious competition from the likes of Freeview HD, Freesat HD and arch rival Virgin Media who has vowed to give away HD content for free to its subscribers.