Sony To Launch iTunes Rival

Japanese consumer electronics giant Sony has announced its new web-based music and video subscription service powered by Qriocity, hours before Apple's grand event yesterday.

Sony showcased the cloud based music streaming service, dubbed as Music Unlimited available via its PlayStation 3 gaming consoles before the IFA began in Berlin.

"It is a cloud-based digital music streaming service that gives music lovers access to millions of tracks stored and synced with your devices. Via Qriocity, Sony will deliver a variety of digital entertainment content and services over time,” stated Fujio Nishida, president of Sony in Europe at the press conference.

According to the company, the service will be made available on its Bravia HDTVs that are Internet connected, Blu-ray players, the PS3 gaming console, the VAIO range of computer hardware, home theatres and other devices connected with the web.

Sony’s video-on-demand service Qriocity is already available in the US since April this year. Initially Music Unlimited will offer movies, while music will be added to the content by the end of this year.