Microsoft has placed a small advertisement on the homepage of its search engine, encouraging users to upgrade their web browser to Internet Explorer 8.
The Bing home page sports a tiny link in the right corner of the web page, informing Bing users about the latest and updated version of its fifteen year old web browser, Internet Explorer.
The effort is a part of campaign started by Microsoft Corporation to end the reign of its decade old browser IE6, which has been heavily criticised by industry insiders for gaping loopholes, prompting users to upgrade to a better and safer version of the web browser.
"Over the past several months, you have seen us talk about some ways we're helping customers get off IE6 and onto IE8 and soon IE9, coming in beta in just a few weeks and these efforts will continue." stated Ryan Gavin, director at business and marketing division for IE in a company's blogpost.
The problem though is that while consumers might be properly briefed about the need to upgrade to a new browser, businesses and the public sector seem to be reluctant to make the jump.