Sky has decided to recommend televisions made by LG to its customers looking for 3D channels subscriptions as the first day of IFA trade exhibition being held in Berlin, Germany kicks off.
The satellite broadcaster has signed an agreement with Korean consumer electronics maker LG to endorse the latter's television sets for its 3D TV channel service, Sky 3D, which will be launched in the UK on October 1.
Sky 3D channel will be the country's first completely 3D service to showcase sports, movies, music, TV shows and other media content, exclusively in 3D to subscribers of Sky and Sky HD, for free.
"Making 3D technology a genuine reality in people’s homes relies on the pairing of great hardware and compelling content. Our partnership with Sky recognises just this.” stated Stephen Gater, head of marketing at LG.
The marketing agreement is another step in an already established relationship between the two companies for promoting Sky 3D in nightclubs and pubs in the UK earlier this year.
Under the agreement, both the companies will offer demonstrations for the Sky 3D channel on LG's 3D TV sets across the UK for the rest of 2010. That said, Sky is still showing logos of other manufacturers (Panasonic, Samsung and Sony) on its main 3D page on Sky.com.