Sony's Walkman digital music player (not the tape version) outsold Apple's mighty iPod music device in the Japanese market for the month of August.
According to the AFP, a survey conducted by Japan based market research firm BCN Inc. revealed that Sony managed to garner 47.8 per cent in the Japanese portable music player marker, while Apple's iPod had a market share of 44.0 per cent, for the month of August.
Experts believe that consumers' reluctance to buy iPod prior to the launch of the new iPod models has allowed to Sony to beat Apple in the portable music device market for the first time ever.
Sony has been struggling under pressure from Apple's iPod product line that has long dominated the global music device market and has started a comeback with the release of Qriocity, a music streaming service.
BCN analyst Eiji Mori, said in a statement to AFP that “This is the first time that the Walkman outsold the iPod in monthly sales. Sony's strategy to market relatively affordable products may have also contributed to the turnaround in the ranking in market shares.”