One million people go Ping in 48 hours

Despite its lack of Facebook integration and reports of bogus accounts, Apple's iTunes-based social network Ping has attracted more than a million registered users just two days after it was launched.

Apple reported on Friday that Ping had racked up it millionth customer, with almost a third of the total number of people downloading that latest iTunes 10 software opting into the service.

Ping allows registered users to hook up with celebrity warblers as well as their friends, to share play lists and other musical miscellanea.

Facebook was widely tipped to be part of the new software in some way but the social notworking giant has nixed Apple's attempts to jump on its unstoppable bandwagon by refusing access to the site's normally open APIs.

“One-third of the people who have downloaded iTunes 10 have joined Ping,“ said Eddy Cue, Apple’s vice president of Internet Services. “As many more people download iTunes 10 in the coming weeks, we expect the Ping community to continue growing.“