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Google Leak Reveals Top AdWords Spenders

Google Leak Reveals Top AdWords Spenders

News Software

A leaked Google document has revealed that Apple spends around $1 million on Google AdWords advertising every month.The document, which was leaked by AdAge, revealed the amount spent by major brands on search-based advertisements on Google's search engine.According to the report, Apple spent "just under $1 million" on adverts in June, similar to the amount spent by chip giant Intel.US wireless carrier AT&T has been listed as the top spender on Google AdWords in...



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Apple, Google, RIM Agree to Transparent App Privacy Policies

Apple, Google, RIM Agree to Transparent App Privacy Policies

News Mobile & Telco

Following recent scandals regarding apps that allowed unauthorised access to the devices on which they were installed, the major players in the app industry have agreed to take significant steps to improve the situation, at the...


Private Property: What Google's Unified Privacy Policy Means for You

Private Property: What Google's Unified Privacy Policy Means for You

If you're wondering what Google's new privacy policy will mean to its users, read this!

In-Depth Security

"We've been tidying up a little, making our privacy policies and terms more consistent, easier to read and easier to understand. You see while privacy policies, ours included, may not be the most popular read on the Internet, we...


Apple Cuts iAd Rates as Clients Approaching Rivals

Apple Cuts iAd Rates as Clients Approaching Rivals

News Business & Government

Apple Inc. has reduced the rates for its iAd service by as much as 70 percent in order to not to lose its potential clients to market rivals.According to Bloomberg, the Cupertino, California-based Apple Inc. has slashed prices of...


iAd : Apple Goes At War With Google

iAd : Apple Goes At War With Google

News Business & Government

Apple is gradually positioning itself as serious online advertising competitor to Google and to a lesser to Microsoft and Yahoo as it tries to corner the mobile ad segment with the new iAd platform. The latter will blend together...


Rumour Mill : Apple Gets $100 Million Per Year To Keep iPhone With Google Search

Rumour Mill : Apple Gets $100 Million Per Year To Keep iPhone With Google Search

News Consumer

Apple could be reaping as much as $100 million each year from search engine giant Google to keep the ever-popular iPhone smartphone on Google's side and away from Microsoft's Bing. In a game of "my enemy's enemies are my...


Apple App Store Now Has 6300 Games For iPhone Platform

Apple App Store Now Has 6300 Games For iPhone Platform

News Mobile & Telco

Rich Media advertising platform, Mobclix, has released figures that show that the App store has reached nearly 21,000 Apps, out of which roughly 6300 (30 percent) are games. This is roughly 10 times more than the amount of games...


Google Introduces Latitude; Location Based Services To Go Mainstream

Google Introduces Latitude; Location Based Services To Go Mainstream

News Hardware

Internet search giant Google has just launched a new application, called Latitude, that allows users to share their geographical locations with their contacts through their mobile phone for free. Latitude works in conjunction...


Google To Add Advertising To iPhone, G1 Smartphones

Google To Add Advertising To iPhone, G1 Smartphones

News Software

Google Inc. on Monday announced that it is expanding its Adwords reach, by optimizing the service, to include ads specifically designed for iPhone and G1 handsets, which present a robust web-browser to its...


Google Ponders On Android Future After G1's "Timid" Launch

Google Ponders On Android Future After G1's "Timid" Launch

News Mobile & Telco

The launch of the first Android phone yesterday did not spark as much buzz and frenzy as when the original iPhone was launched. There were queues formed outside the T-Mobile Store on Oxford Circus from early morning but early...


Google To Introduce Click to Buy Adverts In Youtube

Google To Introduce Click to Buy Adverts In Youtube

News Security

Google's gradually introducing revenue generating features in Youtube in order to capitalise on the world's biggest video website and get some return on investment on the USD 1.65 billion. Under the new scheme, Youtube will...


Myspace Takes On Apple's iTunes With Free Online Music Service

Myspace Takes On Apple's iTunes With Free Online Music Service

News Hardware

Myspace is partnering with Amazon to offer millions of songs for free online supported by advertising as part of a complete relift of its music service. US-based Users of the Social networking website will be able to stream free...


10 Challenges that Google's Android Platform Faces In the Next 12 Months

10 Challenges that Google's Android Platform Faces In the Next 12 Months

News Mobile & Telco

HTC/T-Mobile/Google's G1 smartphone is finally out and reviews are rapidly cropping around but already, there are a number of flaws, some small, others worryingly massive, in Google's strategy that have been made even more...


10 Good Reasons Why Android Will Beat Apple's iPhone by Christmas 2009

10 Good Reasons Why Android Will Beat Apple's iPhone by Christmas 2009

News Mobile & Telco

While today's launch of T-Mobile's dream is significant, it is only the first handset to come out of the Open Handset Alliance mould and although it gives a good idea of what Android can do, it barely scratches the surface of its...


The iPhone App Store – Apple’s true breakthrough

The iPhone App Store – Apple’s true breakthrough

News Mobile & Telco

You could have had a tough time in the 90’s if you were an independent software developer for Nokia or Ericsson smart phones.  Little was known about creating applications for GEOS and EPOC (latterly Symbian) and then...


Google is UK most loved brand

Google is UK most loved brand

News Security

A survey conducted by research company Superbrands found out that Google still tops the list of UK's top 500 brands based on data collected from a sample of 1,500 professionals. Ironically, BBC reports that Google replaced the...

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