Hewlett-Packard (HP) has introduced a new low cost server line for small and medium sized enterprises (SMEs).
In an attempt to win over businesses with no more than 8 to 10 employees, HP has announced a new micro server under its 'Just Right IT' marketing strategy, reports tech news site ZD Net.
"I see Microserver as fitting a gap at the low end of market.Whereas before getting a server would be a step too far, this really simplifies it. It could be our first interaction with any of those customers," said business development manager for servers in the EMEA at HP, James Henry.
In its 'Just Right It' portfolio, HP plans to offer the latest server and storage products, especially designed and developed for small organisations. The new range includes HP proliant microserver, storageworks P2000 and Microsoft System Centre essentials 2010 with prices starting at £220.
The new initiative puts HP up against Dell and other market rivals as it plans to offer the new range directly as well as through resellers.