iOS Devices Help Apple Catch Up With Nintendo In Gaming Market

The iPhone and the iPod Touch devices may be helping Apple catching up on Nintendo and its DS console range when it comes to playing games on the move.

Newzoo surveyed a number of gamers, aged 10 years and more, in six countries worldwide and found out that roughly the same number of people (41m vs 40.1m) play games on the iOS platform or on Nintendo DS with the latter having the upper hand for now.

In comparison, 18 million gamers play on the Sony PSP, around a quarter of the 77 million Americans that play games on mobiles and other portable devices.

The US is the only territory in the study where Nintendo is under threat from Apple. In the five other countries, all of which are in Europe, Nintendo is far ahead of Apple, which itself is above Sony in Newzoo's list.

Another important finding the research analyst firm found was that gamers most likely to purchase games are Nintendo and Sony console owners (around two thirds of them) compared to 45 per cent for iPod Touch or iPhone and 32 per cent for the iPad.

Peter Warman, Managing Director at NewZoo, noted that “The simultaneous rise of direct downloads, social gaming, free-to-play MMOs and Apple devices all driven by digital distribution and spending small amounts of money at a time are accelerating the shift towards connected devices and platforms.”