BT has partnered with Cisco Systems to launch the Content Connect broadband TV platform.
The UK telecom giant announced the deal under which the San Jose, California-based enterprise networking giant Cisco Systems will run its forthcoming BT Content Connect service (BTCC), tech news website ISPreview reports.
"Working with Cisco enables us to offer an efficient, long-term solution and bringing the power of broadband and content together leads to exciting, innovative end user experience,” said Simon Orme, strategy director of content services in wholesale at BT.
Cisco's Content Delivery System (CDS) will offer the BTCC for PCs, TVs and mobile phones after Internet Service Providers (ISPs) contracts the service with BT.
According to the reports, Cisco's CDS, along with the BTCC will also offer Quality of Service (QoS) since the content offered will be cached ensuring continuous service, even during periods of high traffic.
The service, which is slated to be released in early 2011, will coincide with BT's Project Canvas, See Saw, and iPlayer.