Ofcom And Epitiro Begin Mobile Broadband Study

UK telecom and media regulator Ofcom has hired Epitiro to conduct a study of UK's mobile broadband services.

The study will analyse and measure the benchmarks and performance of the mobile 3G services offered by UK mobile services providers 3, Vodafone, O2, Orange and T-Mobile.

Broadband testing and benchmarking company Epitiro will make use of its ipQ ‘Consumer Experience’ measurement technology to collect key performance indicators. Key performance indicators include accessibility, speeds and reliability.

The collected data will be analysed to determine the extent to which mobile broadband varies in the UK dependant on geography, mobile service provider and time of day.

“Epitiro has developed consumer experience analysis technology specifically for the mobile industry. We’re excited to be undertaking this essential research for Ofcom,” Epitiro CEO Gavin Johns said in a statement.

The study will be conducted from September 2010 to January 2011 with Ofcom planning to release a complete report in early 2011.