Microsoft's Bing Overtakes Yahoo As Number Two Search Engine

Microsoft's Bing search engine has overtaken Yahoo to become the 2nd most popular internet search engine in the US after Google.

According to a report released by Nielson, Microsoft search offerings, which include Bing, MSN and Windows Live, now hold 13.9 per cent of the search market share, more than the 13.1 per cent held by Yahoo.

Since signing a deal with Microsoft to power Yahoo's search engine, it was only a matter of time before Bing surpassed Yahoo. The search deal was a part of Yahoo's plans to focus on more important things like content and advertisement.

The Nielson report takes into consideration only those searches which have been conducted by typing directly into the search box, and not those triggered by user activity on the web.

Nielson said in a blog post: “Microsoft Bing officially started powering part of Yahoo! searches starting in 24 August, 2010. If we combined Bing-powered search in August pro-forma, it would represent a 26 per cent share of search.”