A new report has revealed that Apple’s advertisement platform is on the verge of surpassing Google by taking up nearly 21 per cent of the ad market share by the end of this year.
According to a report announced by the International Data Corporation (IDC) Apple’s iAD will soon take up a 21 per cent share of mobile advertising market, beating Google’s AdMob and other mobile operating system makers, the San Francisco Chronicle reports.
The market research and analysis company, IDC reported Bloomberg’s Business Week that web advertisement giants including Google, Yahoo, Microsoft, and Nokia have gradually lost their market share to Apple.
According to the news report, by the end of this year Google’s AdMob, will drop to 21 per cent from 27 per cent in 2009, while Microsoft is expected to fall to 7 per cent from 10 per cent of last year.
“Apple's push into mobile ads may be a reason for its rivals' market-share declines. Since June, the number of brands that have agreed to run ads through Apple's iAd network has doubled,” spokeswoman for Apple, Natalie Kerris said.