AOL Buys Brizzly Creator ThingLabs

AOL has announced the acquisition of ThingLabs, the company behind the web-based social reader application Brizzly.

Brizzly is a social application designed to allow people read their posts on social networking platforms such as Twitter and Facebook.

The acquisition, which has been valued at $10 million, will allow AOL to strategically integrate the Brizzly social reader into its existing online platform.

ThingLabs was started by former Google employees Jason Shellen and Chris Wetherell, and Brizzly was developed after the duo worked on the Reader application during their time at Google.

The ThingLabs team will be working on integrating Brizzly with AOL services, as well as on AOL Instant Messenger (AIM) and AOL Lifestream, which was a direct competitor to Brizzly.

The team will be reporting to AOL's consumer applications manager Brad Garlinghouse, according to tech news site VentureBeat.

AOL has also acquired online video platform 5Min for an undisclosed sum and the influential technology blog TechCrunch, for a speculated $30 million.

The tech blog's founder Michael Arrington will continue to run TechCrunch, and will be helped to expand using AOL's resources.

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