Android Now Matches iPhone In Consumer Interest

A new market survey has revealed that initial excitement associated with the iPhone 4 has died down as customers' interest in Google's Android-based devices increases.

New statistics released by market research firm Change Wave have revealed that more consumers are planning to buy an Android-based smartphone as the widespread enthusiasm attached with Apple’s only smartphone in the market, the iPhone 4, wanes, Apple Insider reports.

The report is based on a survey of over 4,000 individuals, ending 23 September.

Out of the 4,000 respondents, 37 per cent showed an inclination toward buying a smartphone running Google’s Android operating system, while nearly 38 per cent said they would prefer the iPhone.

“We’ve seen huge leaps forward for the Android OS in four of the last five ChangeWave surveys. All told, it’s a six-fold increase in consumer preference for the Google OS in a year’s time,” said Paul Carton, vice president of Research division at Change Wave.