Cut the cost of marketing by printing in-house

In business, presentation matters. If you want to be taken seriously, you need to look after your image.

The good news is that professional-looking marketing materials and other sales collateral don't have to cost you dear - if you print them in-house.

You might think that you don't have the time, expertise or equipment to produce glossy sales leaflets or professional-looking newsletters in the office. But with the latest business inkjet and laser printers, you can cut the cost of your marketing - and still enjoy the highest quality.

Colour laser printing is still the best choice for bulk publications with business graphics, but modern inkjets can be remarkably cost-effective for smaller print runs, and can even print on more unusual items such as gatefold cards or CDs.

You'll also find free, high-quality templates available for word processing programs like Microsoft Word, which you can customise for just about any kind of business material - brochures, flyers, product data sheets, menus... you name it, you'll find it online.

And the other benefit of doing things yourself is that you'll have complete control over the way you customise materials for individual customers, from using mail merges you're your customer database to create personalised greeting, to adding bespoke quotes for your products and services.

In-house printing will never beat the local print shop for price on very large print runs - but for speed, flexibility and quality it's a great option to have at your disposal.

To get an idea of the savings you can make on in-house colour printing, try the online price calculator here.

This article was brought to you as part of THINQ's Business Printing Hub in association with HP.