Social Media More Popular Than E-mail For Mobile Users

A world-wide survey conducted by research firm TNS has found that mobile users spend more time on social networking platforms than they do on reading and replying to e-mails.

The survey, which quizzed around 50,000 people across 46 countries, revealed that mobile users spent more time on social networking platforms than they spent accessing e-mails by1.4 times.

The average time spent by mobile users on social networking platforms was 3.1 hours per week, while they spent 2.2 hours per week on e-mail.

However, desktop users spent more time reading and writing e-mails than they did on social networking platform. Desktop users spent 5.1 hours per week on e-mail and 3.8 hours per week on social networking platforms.

The TNS report said: “the ability to offer multiple messaging formats, including the instant message or update function” made mobile users spend more time on social networking platforms than email.

The people in Malaysia spent the maximum time on social networking platforms, 9 hours per week, with Russians and Turks coming in second and third.