Google Sites Drive 6.4 Per Cent Of All Internet Traffic

New data released by network security firm Arbor Networks has revealed that Google now handles 6.4 per cent of total global internet traffic through its websites.

In a blog post, the company announced that Google websites accounted for a record 6.4 per cent of all web traffic.

Arbor also added that if Google were an ISP, it would be the second largest ISP in the world.

The company failed to name the largest tier-1 ISP, but hinted that the top ISP is responsible for a major chunk of traffic flowing through Google.

“Keep in mind that these numbers represent increased market share — Google is growing considerably faster than overall Internet volumes which are already increasing 40-45 per cent each year,” the company explained.

Arbor also said that Google had direct peering from more than 70 per cent of ISPs worldwide, a growth of 5-10 per cent over last year.

The company said: "In fact, the only remaining major group of ISPs without direct Google peering are several of the tier1s and national PTTs — many of whom will not settlement-free peer with Google due to regulatory prohibitions or commercial strategy."