Apple has launched an online store in China, allowing customers to buy popular Apple devices on the internet.
The new Apple online store, which opened yesterday, will allow Chinese users to purchase iPhones, iPads, MacBooks and Mac desktops.
Timed with the upcoming holiday season, Apple is also offering free engraving for an iPod or a iPad, the ability to decide the kind of hardware they want on the Mac they purchase and also, personalised gift wrapping.
Apple Chief Operating Officer Tim Cook said in a statement to Cnet: “We are thrilled to open our newest online store in China. With personalised engraving, configure-to-order options, and free shipping on everything, the Apple Store is a great destination for our customers in China.”
The Cupertino-based consumer electronics giant has also launched the Chinese version of its popular App Store, allowing users to browse and purchase their favourite iPhone, iPod Touch and iPad apps.
Apple is moving fast to gain control of the Chinese markets and has also confirmed plans of opening 25 retail outlets in China by the end of 2011.