Creative Labs has unveiled a new portable media player, the Zen Touch 2, which is powered by Google's Android and seems to be a smaller version of the just-launched ZiiO tablets.
The Zen Touch 2 has a 3.2-inch touchscreen display and runs on Android OS 2.1; it has comes with Bluetooth and Wi-Fi plus a 2-megapixel camera but no front-facing one.
As expected, you will find a microSD slot, a FM Radio and Creative Labs has upped the ante by throwing in an optional GPS, composite video-out (but no HDMI), a compass and an accelerometer.
The 8GB version of the Zen Touch 2 will be sold for £150 (£160 with GPS), the 16GB for £160 but no GPS version has been announced. All models will go live in December.
Like Samsung, Creative Labs is emulating Apple's strategy by releasing a portable media player and a tablet device that share quite a few features (software and possibly hardware).
The only thing missing is an Android phone from Creative Labs, one which might come sooner than we think. The Zen Touch 2 can be purchased from here.