Google and Facebook may soon face a new online privacy code proposed by UK Culture Minister Ed Vaizey.
The new code of conduct will allow UK internet users greater redress over companies like Google and Facebook if they feel that their privacy has been misused or violated in any way.
The code of conduct will lay down the ground rules for the use of personal data collected by internet companies without breaching user privacy.
According to The Guardian, Vaizey plans to update the existing online privacy code currently used and enforced by the Information Commissioner's Office (ICO). Vaizey also had a meeting with the ICO to discuss the matter.
Vaizey wants leading online companies to sign-up for the code of conduct and display it on their websites for the users to see and be aware of their rights.
“Critical momentum could be built up if more well-known and legitimate websites signed up to the code, made that plain on their home pages and allowed consumers to see what that code states,” he said.