According to the screen counters compiling DisplaySearch's Quarterly Mobile Phone Shipment and Forecast Report, despite the high saturation and worldwide penetration of mobile phones, demand for larger screen sizes and higher display resolution is keeping the door open for continued growth.
The average mobile phone's display diagonal size reached 2.3 inches in Q2’10, up three per cent quarter-over-quarter and eight per cent year-over-year. Shipments of LTPS-based panels (AMOLED and LTPS TFT LCD) grew seven per cent quarter-over-quarter and 15 per cent year-over-year, respectively.
“The strong mobile phone results in Q2’10 demonstrate the popularity of smart phones, which require higher resolution and larger displays to enable applications such as social networking, navigation, and web surfing,” notes DisplaySearch's Mobile Phone Research Director Calvin Hsieh. “This successful performance drove mobile phone main display revenues for the quarter.”
Consumer enthusiasm for the iPhone 4, which features Apple's new high-resolution Retina Display technology, has been a key factor in enabling Apple's being able to overtake Sony Ericsson and become the Number 5 global mobile phone manufacturer in Q2’10, on basis of volume, with a 3.1 per cent share.
That's an increase of 127 per cent quarter-over-quarter and 28 per cent year-over-year from Q1’10.
Nokia still ranked first with a 31.3 per cent share, followed by Samsung (17.5 per cent), LG (7.1 per cent) and RIM (4.1 per cent).
In terms of the rapidly-growing Wideband Code Division Multiple Access (WCDMA), Apple came in at number four with a 10.4 per cent market share.